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Blog - FASHION

Photo by Eclipse Sportswire

Over the last few years, we have seen an increase in the effort that is put into fashion at the races throughout the United States. This year’s Preakness Stakes will be no different, especially with the increasingly popular Longines’ Most Elegant Woman competition!

Last year, Fashion at the Races teamed up with Longines Watch Co., the official timekeeper and watch of the Triple Crown, to find the Most Elegant Woman at the track at the Preakness. This year our partnership has grown and so has the Most Elegant Woman competition. Fashion at the Races’ Bri Mott will be walking around the corporate village inviting well-dressed women to enter the competition. A Longines ‘button’ will be given with a number and the fashionista will be invited back to the Longines fashion stage at 3 p.m. to strut her stuff in front of the celebrity judges and crowd.

Of the 100 contestants, 10 will be chosen as finalists, but of course there can only be one Longines’ Most Elegant Woman at the Preakness Stakes.

The winner will be presented with two Triple Crown Fashion prizes from the second leg of the Triple Crown including a beautiful Conquest Classic Timepiece. This gorgeous piece made of shiny stainless steel and 18-carat rose gold is finished off with 12 Wessleton VS diamonds for some added elegance! Worth more than $5,000, this piece will have any woman smiling in the winner’s circle presentation!

Longines -conquest -classic -l 2_285_5_57_7-face -view

Last year was a bit rainy and dreary, but we expect sunny skies for this year’s fashion competition so keep an eye out for the Longines' photographer and Bri Mott. They will be looking for you in your most elegant outfit!

Image Description

Fashion at the Races, LLC.

Fashion at the Races was formed by Briana Mott and Grant Davies with the one mission of improving the image of the American Racing industry. After looking around the world at the different countries that have thriving industries, it was decided that they needed to bring a whole new generation to the track to enjoy its magic. Through a mixture of Fashion and Racing, Fashion at the Races hopes to educate people about the wonderful social side that exists on the racedays along with the amazing animals on the track. With the Fashions on the Field event leading the assault, we hope to entice people to come to the track to see something new, to experience a fun day and to fall in love with the amazing place that is the races!

Brianna Head

Along with Aussie counterpart, Grant Davies, Briana represents Fashion at the Races, a company that showcases the fabulous fashion at the horse races.

Through a mixture of fashion and racing, FATR works to educate people about the wonderful social side that exisits on the racedays along with the amazing animals on the track.

Besides, why should the horses get all the attention? ;)

Image Description

Fashion at the Races, LLC.

Fashion at the Races was formed by Briana Mott and Grant Davies with the one mission of improving the image of the American Racing industry. After looking around the world at the different countries that have thriving industries, it was decided that they needed to bring a whole new generation to the track to enjoy its magic. Through a mixture of Fashion and Racing, Fashion at the Races hopes to educate people about the wonderful social side that exists on the racedays along with the amazing animals on the track. With the Fashions on the Field event leading the assault, we hope to entice people to come to the track to see something new, to experience a fun day and to fall in love with the amazing place that is the races!

Brianna Head

Along with Aussie counterpart, Grant Davies, Briana represents Fashion at the Races, a company that showcases the fabulous fashion at the horse races.

Through a mixture of fashion and racing, FATR works to educate people about the wonderful social side that exisits on the racedays along with the amazing animals on the track.

Besides, why should the horses get all the attention? ;)

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