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ABRV - EVENTS/TRAVEL

While I have traveled to Saratoga Springs, N.Y., at least 10 times in my life, I’ve never taken the opportunity to check out our nation’s largest city, which I’m told is only about three hours away. I can’t wait to see Belmont Park and take in all New York has to offer. With so many people concentrated in this one area, there are sure to be plenty of folks around my age that we will turn into racing fans by week’s end.

The action gets underway with Wednesday’s post-position draw and luncheon at Belmont. I am anxious to see who the contenders will be in the “Test of the Champion” where anything can happen. Wednesday evening we are hosting a happy hour with Buffalo Trace bourbon at Public House in Manhattan. For several weeks we have been researching and reaching out to young people of influence, whom we have invited to all of our events, so I am anticipating a great turnout.

Thursday we have invited numerous “social media VIPs” to Belmont for a tour given by former jockey Richard Migliore followed by a luncheon at the Garden Terrace, where we will explain to these folks how to read the program and how to bet as well as answer any questions they may have about racing or the Belmont Stakes. Hopefully, they will have enough fun that they will join us again on Saturday.

RICHARD MIGLIORE AFTER WINNING THE BREEDERS CUP TURF SPRINT 

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Image courtesy Eclipse Sportswire.

Thursday night we are throwing a party at The Ainsworth, “A fusion of the classic American fare favorites with exotic herbs, spices and ingredients, a first class bar and a visually stimulating décor culminating in the ultimate drinking and dining experience.” Again, our crowd should be very strong. We are looking forward to giving away some tickets for Saturday and our guests will enjoy complimentary drinks and hors d’oeuvres.

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The first two Triple Crown events have placed a major emphasis on drawing crowds the Friday before the big race, and we had our bus parked in the infield at Churchill Downs and Pimlico on those days. Belmont doesn’t make the infield accessible on either day, so we are taking the bus to the city to do some guerilla marketing. First we will park at Rockefeller Center in the morning, and the idea is to have the ambassadors as close to where they film the “Today Show” as possible.

One of the ambassadors suggested we stage an ABRV breakdown in the middle of Times Square on Friday and just have our bus driver, David, run around the bus like a chicken with his head cut-off while the rest of us quietly attack the area throwing out swag and wearing horse heads, hoping to get some media attention. I doubt that actually happens, but I am sure there will be no shortage of creativity in our guerilla marketing strategy and we will have a videographer with us every step of the way.

Saturday we will have our bus parked inside Belmont Park, and will host friends and guests for another awesome day of racing. The Triple Crown has flown by, as it does every year, but Saturday’s race promises to be quite the interesting finale to an incredible first half of the racing year for Team ABRV. Hope to see you in New York …

Image Description

John Cox

A graduate of University of Kentucky, John has varied marketing experience in the Thoroughbred industry—from Keeneland to a private firm marketing specifically to Thoroughbred Farms, his knowledge of the industry is a great addition to the ABRV team.

Image Description

John Cox

A graduate of University of Kentucky, John has varied marketing experience in the Thoroughbred industry—from Keeneland to a private firm marketing specifically to Thoroughbred Farms, his knowledge of the industry is a great addition to the ABRV team.

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