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The Notebook July 18, 2013


Two-Minute Lick - Adam Freifeld

Image courtesy of Adam Freifeld 

Adam Freifeld is Vice President of Corporate Communications at NBC Universal. A 25-year television industry veteran, Freifeld previously served as Vice President of Communications for NBC Sports Group, where he was a spokesperson and communications strategist for many of NBC Sports Group’s highest-profile properties, including the Triple Crown, Olympics, Sunday Night Football, Major League Soccer, French Open and Wimbledon. A graduate of the University of Rhode Island, Freifeld lives in Brooklyn with his wife, Jane Harnick, and daughters Roxie and Mabel.

Name: Adam Freifeld         

What I do for a living: Vice President, Corporate Communications, NBCUniversal

How and when I was introduced to Thoroughbred Racing:My grandfather used to take me to Gulfstream Park in Hallandale, Fla., when I was a kid (started at about 6 yrs. old)

My favorite racetrack: Santa Anita Park

My favorite Thoroughbred racing event: The Kentucky Derby

Other sports/teams I follow: All of them. Most passionate about the Mets and Jets. New fan of the Nets since they play down the street from my home.

What I would like to see more of in Thoroughbred Racing: Cashing winning tickets!

What I would like to see less of in Thoroughbred Racing: Stories about how the sport is dying. It is far from a dying sport… just look at NBC’s audience figures for the Triple Crown races.

3 words that define what Thoroughbred Racing means to me: Majestic. Exciting. Trifecta.

First Thoroughbred track I ever attended was: Gulfstream Park

Favorite All-time Thoroughbred: Calidoscopio. Love that 10-year-old horse!

My personal best moment in the sport of Thoroughbred Racing: Picking Mine That Bird to win the 2009 Derby at 50-1. Calvin was winning ALL DAY.

Best racetrack food can be found at: Any track’s Jockey’s Room- especially the crab cakes at Pimlico and the Mexican food at Santa Anita

My favorite jockey: My friend Gary Stevens

My favorite trainer: D. Wayne Lukas

My favorite person in Thoroughbred Racing to have dinner with: NBC reporter Kenny Rice every Friday of Preakness week at Aldo’s in Baltimore - and pastrami lunch on Friday of Belmont with The Blood-Horse’s Lenny Shulman and his friends in the grandstand at Belmont

My philosophy on life: Be nice to people. It works.

Favorite quote or motto: “She’s gonna destroy this field. Oh super-filly, you bet. What’s the final margin? She might’ve won by 20!” (From Tom Durkin’s call on NBC of Rachel Alexandra winning the 2009 Kentucky Oaks).

Favorite animal other than a horse: Dogs.

Favorite non-Thoroughbred racing sports event I have attended: Canada-USA gold medal hockey game at the 2010 Vancouver Olympics

Favorite food: Cheesesteak (Wiz Wit)

Favorite vacation spot: Every weekend in Saltaire, Fire Island with my wife and two girls

Favorite city: New York City (San Francisco is second)

Favorite Musician/band: Grateful Dead

Favorite all-time movie(s): The Princess Bride

Favorite TV Show: The Sopranos (drama); Seinfeld (comedy)

Favorite hotel: Four Seasons (really any of them but especially San Francisco and Los Colinas in Dallas)

Websites I visit daily:,,

What I drive: 2009 Honda Odyssey Minivan (don’t laugh but I love it)

Pet Peeve: People who don’t give pregnant women or elderly their seat on the subway

Favorite movie about horse racing: Top 3: Seabiscuit; National Velvet; A Day at the Races

Which actor would play me in a movie: Either Rick Harrison from Pawn Stars or Billy Joel (the old one)

Alma Mater: University of Rhode Island

Favorite Radio shows/channels: Anything on WFAN          

Best Book I recently read: Unbroken by Laura Hillenbrand

Favorite Memento: My grandfather’s sand wedge

Favorite Dessert: Banana Pudding from Magnolia Bakery

Favorite Drink: Hendrick's Gin and Tonic with muddled cucumber and lime juice (The Summer Adam)

Favorite Scent: Morning beach

What I like about my job: It’s brand new and I have a blank slate

Favorite Tech gadget: My new iPhone 5 (after years of a BlackBerry)

Twitter Handle: @freifeld10 (follow me please)

People I follow on Twitter: Mostly sports media journalists, horse racing folks (horses, writers) and some friends

No. 1 Bucket List Item: Helicopter Skiing in British Columbia


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Fan Photo of the week

Congratulations to photographer Suzanne Kawczynski on winning this week's Fan Photo Contest!

From Suzanne: "Gary Stevens celebrates the 2013 Preakness win aboard Oxbow, as a fan identified as Dave Riegleman reacts in a "Scream"-like reaction!" Want in? E-mail a .jpg and brief caption to

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