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The Notebook February 14, 2013


Two-Minute Lick - John Cox

Born and raised in Lexington, Ky., John Cox grew up attending the races at Keeneland, Churchill Downs, and Saratoga. His family's company, Thorough-Graphics in Lexington, has been serving horsemen for more than 30 years. Cox served as a marketing intern at Keeneland, an assistant staff writer for, Tote-board operator for Fasig-Tipton Sales Co., and spent a summer working with yearlings at Lane's End Farm, in addition to marketing and sales responsibilities at Thorough-Graphics. Cox is a University of Kentucky alum, and also graduated from the Missouri Auction School in 2008. In addition to horse racing, Cox also loves University of Kentucky sports, music and golf.

Name: John F. Cox

Hometown: Lexington, Ky.

How and when I was introduced to Thoroughbred racing: I remember going to Saratoga with my family when I was about seven or eight. We went to the track several times, went to the Hall of Fame induction and the sales. After that I was hooked.

My favorite racetrack: Keeneland - I haven’t had the most luck there, but the ambience and sheer beauty of the place are unbeatable.

My favorite Thoroughbred racing event: The Kentucky Derby (G1). Whether you are for or against 20 horses in one race, it’s the most-watched, most-gambled-on race in the country, and the most exciting two minutes in sports. 

If I could bring anyone to my favorite Thoroughbred racing event, it would be: I’d probably invite Justin Bieber and just tell him to find us some dates. Say what you want about the guy’s music, but if I could get him to tweet about horse racing all day, it’d be very beneficial to our sport.

Other sports/teams I follow: University of Kentucky basketball and football, NFL, NBA and the PGA Tour 

What I would like to see more of in Thoroughbred Racing: I would like to see more people my age and more mainstream media coverage. 

What I would like to see less of in Thoroughbred Racing: Negativity

Three words that define what Thoroughbred Racing means to me: Epic, Sporting, Tradition

Favorite all-time Thoroughbred: Cigar. He was a comet amongst stars in racing when I was growing up. 

My personal best moment in the sport of Thoroughbred racing: I worked as an intern for Keeneland during its 75th Anniversary meet. The entire experience was awesome, but especially when we had live coverage of the QEII Challenge Cup on NBC.

Best racetrack food can be found at: Keeneland clubhouse. 

My favorite jockey: Mike Smith

My favorite trainer: Charlie Lopresti

My heroes: My parents, my grandmother and John F. P. Mayer

Person in Thoroughbred racing I’d like to have dinner with: Cot Campbell

Favorite animal other than a horse: Dog

Favorite non-Thoroughbred racing sports event I have attended: Kentucky football knocking off #1 ranked LSU at Commonwealth Stadium in 2007

Favorite musician/band: Musician: Drake; Band: The Band

Favorite TV Show: "Workaholics" 

Websites I visit daily: Kentucky Sports Radio, Blood-Horse, Huffington Post, Bleacher Report

Favorite movie about horse racing: Seabiscuit

What I like about my job: Promoting something I love, while traveling to places I’ve always wanted to go and meeting some really cool people in the process.

Favorite tech gadget: My iPad

Twitter handle: @Cox_Talks 

People I follow on Twitter: @DrewFranklinKSR, @KYTBred, @KYforKY

Funniest fellow Brand Ambassador: Mary Frances Dale

Race event I am most excited to see this year on the ABRV Tour: The Breeders’ Cup. I’ve never been to California before so I can’t wait to see Santa Anita and to see the best of the best compete.

What are three must-haves you’ll be taking with you on the ABRV Tour? Sunglasses, Music, Camera

What are some qualities you are looking for in a bus driver? I’m envisioning Chris Farley’s character from Billy Madison. “No yelling on the bus!”

Which celebrity should be the seventh Brand Ambassador? I’d want Bieber. If he was on the tour, we’d be more popular than the NFL by the end of the year.

What's the most money you ever won at a track? I hit a pick 4 that paid a little over $800 one time. Don’t ask me the most I’ve ever lost.

Favorite horse racing digital game:
FantasyCapping. It’s simple, competitive, and fun for anyone regardless of your horse racing knowledge.

Where I want to be in five years:
It’d be cool to work for a major TV network covering racing. If not that, I’d like to work for a Thoroughbred sales company.

Favorite expression overheard at a race track?
“Fire away.”

Why should Millennials be attracted to Thoroughbred racing?
There is always something going on. There’s no off-season. It’s more affordable to attend than most other professional sporting events. When the weather is nice, it’s unbeatable. It’s a unique tradition where you can get dressed up to go eat, drink, and gamble legally on the most elegant athletes in the world.

Leno, Letterman or Kimmel?

Hidden talents: I enjoy singing, I’m not sure I’d call it a talent. Get me on a dance floor, though, and I’ll cut some rug.


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