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Alex Waldrop
Alex Waldrop is president and chief executive officer of the National Thoroughbred Racing Association. Send Alex your thoughts and comments using the Comments button below, and check back often for new blog entries.


Posted: Tuesday, October 27, 2009   


MORE FROM ALEX WALDROP...
November 8:  Initial Reflections
November 5:  Breeders' Cup Memories

What to Make of Exchange Betting?

What to Make of Exchange Betting?
 
Betfair, the London-based online wagering juggernaut that purchased TVG earlier this year, is making further inroads into North American racing.  Breeders' Cup and several U.S racetracks recently entered into simulcast agreements with Betfair which will allow Betfair's 2.5 million customers worldwide to place exchange bet wagers and common-pooled pari-mutuel wagers on the Breeders' Cup and other U.S. races.  For the privilege, Betfair will pay an undisclosed percentage of handle.  This is a development that merits close observation not only because of the potential for significant new revenue for horse racing in the U.S., but also because it will tell us a lot about how well traditional pari-mutuel wagering can co-exist with exchange betting.
 
Exchange betting is an innovative and popular form of wagering  originating in England.  A betting exchange uses the Internet and technology to match bettors at fixed odds, similar to what occurs when you buy or sell a stock.   Wikipedia has a fairly good  explanation of exchange betting in case you want to learn more. 
 
Exchanges like Betfair are compensated by charging a commission on winning wagers only.  The commission is 2%-5% of the winning wager which is a small fraction of the commission traditionally received by pari-mutuels.  The low commission -- coupled with the opportunity to wager almost without limit so long as someone takes the opposite side of the wager (unlike traditional bookmakers who set limits on the amount bet) – is why exchange betting has decimated traditional on-course bookmakers in England and Ireland. Pari-mutuel wagering, however,  has one giant advantage over exchange betting: the ability to offer exotic wagers like trifectas, superfectas, Pick-4s and Pick-6s with potentially huge payoffs.  
 
There are also some potentially damaging ramifications attached to exchange betting.  One of the most commonly heard objections deals with the integrity concerns that come into play when bettors can bet on a horse to lose – concerns that Betfair says it has addressed through its extensive integrity monitoring system. But there are economic concerns as well.   We have already learned the hard way that our current pricing system is vulnerable to off-site and off-shore entities that pay too little for our product and thus can lure the very best customers away from our facilities where the industry receives the highest share of commission revenue.   
 
Given the many European runners heading for Santa Anita, exchange betting on the Breeders' Cup is likely to be very popular across the pond.  And those same bettors will also be eager to bet into our exotic pari-mutuel pools for these races.  But we need to be dispassionate about the conclusions we reach concerning exchange betting in the long term.  
 
Ultimately, we have to decide whether to support or resist efforts to legalize exchange betting among U.S. players.  Is it the logical next step for racing in this country?  Or would cannibalization of existing pari-mutuel wagering -- coupled with razor thin commission revenues -- cause us to move backward as an industry by diminishing revenues for the purses, operating expenses, marketing initiatives and capital improvements needed for the industry to stay competitive?
 
Takeout does need to be lowered, but the interests of all parties have to be carefully balanced so that no one partner is forced to shoulder more than his or her share.   We need to explore exchange betting options for U.S. racing - but with extreme caution and careful planning.   Our future may depend upon it.
 
How about you?  What do you think of exchange betting?


User Comments

 
19 total comments for "What to Make of Exchange Betting?"

GuyV (11/07/2009 9:02 AM)
There was no argument. If people think that a lower takeout will save the game, do the experiment I suggested. My only argument was that great racing will draw people to the sport that many think is dying. Heck, a movie about a great horse did so. Once the sport fixes itself and gets people back, then these other things like takeout will take care of themselves. The sport needs a foothold and some power behind it to accomplish things. If the product is so strong that state Gov'ts cannot risk upsetting the sport's consumers, then guys like Alex can get their work done instead of constantly fighting for existence. My point was only that to fix the takeout now is like cleaning the windows of a car that needs a transmission. It's a nice touch, but will it get the car back on the highway? This also brings into play the diversity of racing fans. Some look at horses more as betting interests, like a company on the stock market, where others look at the horses more as athletes and heroes. I am obviously the latter but I have nothing against the former. The sport needs all of us, but at the same time needs to cater to the needs of both fan types. This is not rocket science. Did the investor fans enjoy the betting interests in the Pimlico Special this year? It didn't happen because there is no handicap division. Why would Maryland put out a million to draw last year's derby trial winner? A lot of good a lower takeout does there. Now do you see my point? If not, we will just agree to disagree. To reply to Brian, 1 guy betting $500 paid $2 admission, $2 program, $6 beer. 250 people betting $2 paid admission @ $500, programs @ $500, and beers @ $1500. Those 250 people gave parimutual clerks, janitors, parking lot attendants, ect. a job for the day and helped to keep the sport alive at a greater profit. This is what keeps 80,000 people working every year in Kentucky alone, and keeps 21 training tracks within 5 minutes of my house in NJ around. Because you wish to bet more than others does not make you more important. You are just another guy in the grandstand and when you lose, some of those 250 people you are talking down to are taking your money along with your glorious state gov't. If I were a $2 bettor, I would actually enjoy buying a second beer with the money I won from you. Make that $1506 in beer sold.

nathan varsey (11/03/2009 8:17 AM)
Alex, how can the deal with betfair be kept secret or undisclosed in this day in age. We just read where the TOC claims a right to negotiate simulcast fees. We have a regulatory board that controls horseracing in California. Do they not control third party wagering. What about THG ? Does this mean that betfair can bet on all racing in california? Is this not confusing and This is confusing and full of mistrust for all horsemen in the U.S.

george (10/31/2009 8:03 PM)
GuyV, Your argument about takeout is similar to the argument that weight doesn't matter. You won't be able to tell if a horse is carrying 121 or 126, but those 5 lbs matter. Physics say they matter. If they matter one inch, that could be the difference between first and 4th. Takeout is the same way, you don't really see it because the horse pays what it pays, but its there and it matters. If 100k is bet into a win pool and a track raises take from 15% to 20%, they are skimming an extra 5k off the top. They're taking an extra couple hundred grand per day out of players pockets. People bet less money when they HAVE less money. Same way a horse gets from Point A to point B slower with 5 extra pounds on his back.

Eric Poteck (10/31/2009 9:50 AM)
Hey Alex, I respect your courage in writing this post, and applaud your acknowledgement that 'takeout does need to be lowered'. A big thumbs up. I am however surprised by your comment that, 'We need to explore exchange betting options for U.S. racing'. Betfair has existed for almost 10 years. It has ultimately been well received in each country it has entered. A number of horseplayers have been praising the virtues of a betting exchange! As the leading US Thoroughbred Association I would have expected that you would have started exploring exchange betting options 10 years ago. What are you waiting for? A BIG thumbs down!

Brian Russell (10/31/2009 6:41 AM)
Guy V's comment could have been written by John Brunetti who, when raising takout at Hialeah said something like "who is going to notice a horse paying $7.20 rather than $7.80". I'm going to tell you who, the guy with $500 to win where that 60 cents equals $150. Guy V and Brunetti seem to think the $2 bettor are the most important customers. They are clearly not!

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