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Alex Waldrop
Alex Waldrop is president and chief executive officer of the National Thoroughbred Racing Association. Send Alex your thoughts and comments using the Comments button below, and check back often for new blog entries.


Posted: Saturday, September 20, 2008   


MORE FROM ALEX WALDROP...
November 8:  Initial Reflections
November 5:  Breeders' Cup Memories

Fans Take Center Stage at Summit

Monday, some 100 industry marketing executives will meet at the NTRA Marketing Summit to discuss ways to grow our sport. Interestingly, the panel that’s drawing the most buzz won’t include any track or industry marketers. It’s made up of fans ...

During a past life as a track operator, I used to spend time at the track level (we called it "the bricks" ) if I wanted to talk directly to our core  customers and hear first hand what they were thinking about our game or our level of service. In the 21st Century and in my current role, the Internet has become the cyber equivalent of the bricks. Over the past six months, thousands of you have spoken directly to me by commenting on my blog or emailing me directly at alexwaldrop@ntra.com.

Hearing all of the passion first hand made us think about ways to tap the passion and insights of all of our fans.  We started the first of what I hope will be many online marketing task forces.  We recruited some of the most prolific commenters and bloggers from our sport.  Some are online veterans like kevin and patrick, others are novices like John and Bev.  Together though, over the course of the past month, they have been meeting online and over the phone to assemble a report that they will present on Monday at the Marketing Summit.

We asked the group of 10 to collaborate on how to market horse racing to a new generation of fans and to develop an action plan that the industry and its fans can use to better market the sport.

The result was a 48-page report that the group will unveil Monday morning. I think you'll find what they have to say very interesting. For that reason, we'll be making a podcast of their remarks available on NTRA.com beginning Monday afternoon.

I hope you enjoy what they have to say. And special thanks to the Task Force (Dana, Jessica, Norma Jean, Lisa, Alan, John and Bev, Troy, Derek and Kevin) and to all of you for your comments so far.  Keep them coming as we continue to seek ways to improve and grow our sport.


User Comments

 
54 total comments for "Fans Take Center Stage at Summit"

dennis (9/26/2008 9:22 AM)
For getting people to the how about a fan friendly track that doesn't treat the little guys like crap.Take Keeneland and Saratoga and even River Downs that try and treat you right unlike Churchill Downs.I went there for 38 years but quit the Downs 4 years because of the way the jerks treated the regular guy out there.I live 6 miles away but won't go but will drive fo Keeneland or River.The crowd is usually less than 1/2 what it was in the nineties except Derby and Oaks.They had a new president named in 2000 that seemed to change things and run regulars away so I know what happened so quit blowing the smoke about trying to get new people when the good ole Churchill management since 2000 ran them out and now want to cry the crowds are gone.PLEASE!!!!!!

kevin morris (9/25/2008 5:15 PM)
I have to say just one more thing regarding horse slaughter-HR 6598 is just an attempt to close a loophole in already existing law. This country decided that horse slaughter is wrong and made it illegal in the U.S. The slaughter industry countered by shipping U.S. horses out of the country to avoid the law, and HR 6598 is designed to close this this loophole. It is illogical to make something illegal, but allow people to take action to do the same illegal act beyond our borders. How would the U.S. react if Mexico decided it was OK to ship drugs through Mexico to the U.S., as long as they didn't distribute them in Mexico?

Michelle (9/25/2008 3:06 PM)
I love horse racing because I love horses. Therefore, I am against horse slaughter. I am against horse slaughter therefore I must be a PETA wacko and my opinion doesn't matter. Give me a break! They eat dogs and cats in other countries we don't slaughter them here. I realize sometimes there are unwanted horses and homes cannot be found for all of them. Anyone ever heard of euthanasia?

Sally Bonneau (9/25/2008 2:26 PM)
Mr. Waldrop: It was both shocking and disheartening to learn of the NTRA's "no position position" regarding HB6598 (Prevention of Equine Cruelty Act of 2008). But, wait, the NTRA did take a position, didn't it? If you're not against horse slaughter, then you must be for it. All righty, then - we've got that straight now. What an absolute betrayal to: • those in your industry who have labored passionately to end slaughter, transport into other countries for purposes of slaughter - in fact, anything to do with the slaughter of our horses. I'm sure you've seen the letter submitted by Josephine Abercrombie, and signed by an illustrious roster of owners, trainers and jockeys. They get it. Why doesn't the NTRA? • the loyal fan base who continues to support NTRA racing by attending live action at their local tracks as often as they can, traveling many miles to enjoy racing at other tracks, and by watching the races when they are televised. We get it. Why doesn't the NTRA? (However, this brings up another point of contention I have right now: how can a race featuring the magnificent Curlin this weekend be relegated to ESPN News??? Most households do not get ESPN News or ESPN Classic. Curlin's final race leading into the BC should be on a channel accessible by everyone! - please work on a better TV package!) • the prospective fan base you are attempting to attract to modern-day NTRA racing. It isn't going to happen when they find out what happens to far too many of your equine athletes after their track careers end. (Believe me, they will get it - and stay away in droves.) • and, most of all, to those wonderful equine athletes. Let's be honest, you couldn't do it without them. Your "no position position" indeed is a betrayal to them - which leads directly to the Ultimate Betrayal. There are so many reputable and respected organizations working in behalf of the TB, and so many reputable and respected individuals, both in and out of the industry, who are dedicating time, effort, funding, and passion to anti-horse slaughter initiatives. I will never understand why the NTRA is not among this group. Please reconsider your organization's position, put the clout of the NTRA behind this legislation, and advise Congress accordingly. Thank you - Sally Bonneau Indianapolis

Patrick (9/25/2008 11:33 AM)
Hi I'm the inside the box, my space cadet you're all angy about. Thanks for all the discussion, good and bad, it's good to talk about it. There were others in the group, and we're now all writing about our experiences, please be sure to check us out, many are at http://thoroughbredbloggersalliance.blogspot.com/ and I'm writing yesterday, today and tomorrow about my experiences:http://handride.blogspot.com/ I'm fine talking about whatever anyone wants to talk about, so come on by.

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